Here's a Sample Title - with big ideas.

Here's a Sample Title - with big ideas, and wonderful possibilities.

You see, producing engaging content that will be read, shared and will leave the readers wanting for more is of paramount importance. Nobody’s denying that. But that’s only part of the story.

The number of bloggers in the world will reach 31.7 million next year. That’s a staggering number of blogs, for sure, but do all of them attract the same amount of traffic? Obviously, no. Only the ones which hit the mark stand out.

“How do you hit that mark”, you ask? Even someone dense about blogging would blurt out that it’s all about the quality of your content. Not entirely true.

You see, producing engaging content that will be read, shared and will leave the readers wanting for more is of paramount importance. Nobody’s denying that. But that’s only part of the story.

Because here’s the thing. Would you come back to a blog cluttered with ads, widgets, buttons, and godawful design elements? Probably not.

Would you bother giving their content (even if it’s awesome) a read if it is barely readable because of a poor font choice? Because of incorrect line-height and padding? No.

What if instead of subheadings, the content is presented as a huge indigestible chunk of text? You get the idea.

The number of bloggers in the world will reach 31.7 million next year. That’s a staggering number of blogs, for sure, but do all of them attract the same amount of traffic? Obviously, no. Only the ones which hit the mark stand out.

“How do you hit that mark”, you ask? Even someone dense about blogging would blurt out that it’s all about the quality of your content. Not entirely true.

You see, producing engaging content that will be read, shared and will leave the readers wanting for more is of paramount importance. Nobody’s denying that. But that’s only part of the story.

Because here’s the thing. Would you come back to a blog cluttered with ads, widgets, buttons, and godawful design elements? Probably not.

Would you bother giving their content (even if it’s awesome) a read if it is barely readable because of a poor font choice? Because of incorrect line-height and padding? No.

What if instead of subheadings, the content is presented as a huge indigestible chunk of text? You get the idea.

The number of bloggers in the world will reach 31.7 million next year. That’s a staggering number of blogs, for sure, but do all of them attract the same amount of traffic? Obviously, no. Only the ones which hit the mark stand out.

“How do you hit that mark”, you ask? Even someone dense about blogging would blurt out that it’s all about the quality of your content. Not entirely true.

You see, producing engaging content that will be read, shared and will leave the readers wanting for more is of paramount importance. Nobody’s denying that. But that’s only part of the story.

Because here’s the thing. Would you come back to a blog cluttered with ads, widgets, buttons, and godawful design elements? Probably not.

Would you bother giving their content (even if it’s awesome) a read if it is barely readable because of a poor font choice? Because of incorrect line-height and padding? No.

What if instead of subheadings, the content is presented as a huge indigestible chunk of text? You get the idea.

Colin Belyea

Colin is ARetailSpace's Head of Growth, and write on real estate, PropTech, and travel.